Where to go with Web 2.0
What's the Scoop: Venture Capital firms are continuing to review and invest in web 2.0 firms but the initial honeymoon is over. According to the PriceWaterhouseCoopers MoneyTree report and VentureSource summaries, VC investments in Web 2.0 fell almost 50% in Q3 of 2008. While investments were still made it is important to keep in mind some fundamentals that social and collaborative technologies need to evince to be considered mature products. What to Look For: Here is a quick and dirty list of qualities a VC should look for in a Web 2.o company while performing technology due diligence and assessment: Sustainable Technological Advantag e - the idea (like sharing RSS feeds) has to be great but the IT implementation has to one that cannot be easily replicated. This is what happened to MySpace, someone came right in and made a good idea great and now has all the marketshare. New innovations will take Web 2.0 to the next level, ideas such as unifying all internet message boards via a