To SWOT or Not?! Answer = Technical SWOT
No one who has ever worked in a corporate environment, much less been to business school, has ever avoided dealing with the infamous SWOT Analysis. SWOTs are meant to summarize the strategic positioning of a company and explain where they are and what steps they should take to be more effectual. In actuality, they are a very effective high-level tool for examining any company. I incorporated the SWOT technique into my own surveys of companies and created the T-SWOT or Technical SWOT analysis. The idea here is to easily and effectively explain to my VC clients what are the Technology-based positioning a company has. Each SWOT axis can be converted to technology standards and examines the tech functions of a company in a granular fashion. SWOT in an IT Context: Strengths - technical strengths in platform, infrastructure and management Weaknesses - who a firms software design and platform may weaken them and what they should do Opportunities - in the technology field